EasyCoexistence vs Gupshup

The shape of the bill

A tenth of a cent sounds like nothing, and at scale it is the whole conversation.

Gupshup: A standard fee of US$ 0.001 per message on top of Meta's, applied to template and session messages alike. At a hundred thousand messages a month that is a hundred dollars of platform fee before Meta's costs.

EasyCoexistence: Nothing per message. A hundred thousand messages cost what ten do, because the fee follows the number rather than the traffic. The busier the number, the less our fee matters per conversation.

What the product is built around

Both connect WhatsApp. They are organised around different jobs.

Gupshup: A conversational platform with bot building, campaign tooling and a broad channel list, aimed at businesses running outbound programmes at scale.

EasyCoexistence: Coexistence infrastructure. The WhatsApp Business app keeps working on the phone, the Cloud API runs on the same number, and message events reach whatever system or AI agent you already use. We do not ask you to move your team anywhere.

Where the conversation data lives

The question that decides how much of your business runs inside someone else's product.

Gupshup: Messages flow through the platform, which is what makes the bot builder, the campaign tools and the analytics possible. That is a reasonable trade if you want those things.

EasyCoexistence: Message events go from Meta straight to your endpoint through Meta's own webhook override. We never see conversation content, which means there is nothing of yours to extract if you leave and nothing on the path to meter.

Connecting a number that already has the app

The specific problem Coexistence exists for.

Gupshup: Their published pricing page does not address Coexistence. That is not evidence they do not support it, and it is the right question to put to them directly.

EasyCoexistence: This is the entire product. A number already running the WhatsApp Business app connects through Meta's own Embedded Signup, keeps the app working, and gains the Cloud API on the same number in minutes.

Keep reading

• EasyCoexistence vs TwilioTwilio adds a published per-message fee on top of Meta's. EasyCoexistence charges a flat monthly fee per number and never touches the message bill.
• EasyCoexistence vs InfobipInfobip is enterprise CPaaS priced per country through sales. EasyCoexistence publishes one price list and connects a number in minutes.
• What WhatsApp Coexistence costs, provider by providerWhat each provider charges to hold WhatsApp numbers, at one, ten and fifty numbers. Figures from their own pricing pages, September 2026.
• EasyCoexistence vs a BSP inboxA BSP gives you a shared inbox and sits in the message path. Coexistence keeps the phone and routes messages to your own systems. When each one is right.
• WhatsApp Coexistence: the app and the API on one numberCoexistence runs the WhatsApp Business app and the Cloud API on the same number at once. What it changes, what it does not, and how a number gets connected.
• EasyCoexistence vs BirdBird quotes one blended per-message rate with Meta's fee inside it. EasyCoexistence charges per number and leaves the Meta invoice untouched.