WhatsApp error 132007: template policy violation
Error 132007 means the template violates WhatsApp's business messaging policy. The message will not send in its current form, and the fix is to rewrite and resubmit the template rather than to change anything about the request.
Meta's code for a template that violates messaging policy.
The related code for a template that does not exist at all.
The code for a template that has been permanently disabled.
What the policy actually forbids
Narrower than most people assume when they write their first template.
- Content that reads as unsolicited promotion to someone who did not ask for it.
- Prohibited categories, including certain financial, health and regulated products.
- Language that misrepresents the sender or implies an affiliation that does not exist.
- Misleading urgency, or anything structured to pressure a reply.
Why category matters as much as wording
A template submitted as utility but reading as marketing is a policy problem even when nothing in it is objectionable. Meta categorises templates because the two carry different consent expectations, and a promotional message sent under a utility category defeats that.\n\nThe practical rule is to write the template for the category honestly. A marketing template that admits it is marketing gets approved. A marketing template dressed as a delivery notification does not, and reworking the wording without changing the category rarely rescues it.
Common mistakes
- Retrying the send. The template is the problem, not the request.
- Resubmitting with cosmetic edits. If the category is wrong, wording will not save it.
- Assuming approval is permanent. A template can be disabled later under 132016.
EasyCoexistence forwards template status webhooks to your endpoint, so a rejection or a later disabling arrives as an event rather than as a send failure discovered in production.
Frequently asked questions
Can I retry the send?
No. The template must be rewritten and resubmitted.
Why was it rejected when the wording looks fine?
Often the category. A marketing message submitted as utility is a policy problem regardless of wording.
How long does resubmission take?
Review is usually quick, but there is no guaranteed time.
Is this the same as 132016?
No. That one is a template permanently disabled after approval.
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